Latest News

CDA Pro-Audio Expands into Larger Singapore Showroom

SINGAPORE:  Reflecting a growth in market share and demand for the brands it represents, ATC distributor CDA Pro-Audio has moved its Singapore-based showroom to a larger 140 sq-m facility based at Bendemeer Road, #01-01.  The showroom has been designed to encourage both audio professionals and and Hi-Fi enthusiasts to relax and audition new products in a comfortable yet professional environment.

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Representing brands including ATC, CEDAR, Prism Sound, Maselec, Trident, Tonelux, Penny & Giles, SADiE, and MicW amongst others, CDA-Pro Audio already has dedicated offices across Australia and Asia.  The new Singapore facility, located in a central business district is only minutes’ walk from the Boon Keng MRT station.  Having been purpose-designed, the showroom offers high floor-to-ceiling windows for an abundance of natural light plus a modular-style layout for maximum flexibility.

According to Joel Chia, CDA-Pro Audio Singapore general manager, the concept for the facility was to have the demo area, “feel like a living room or lounge where people can freely relax and not be intimidated by aggressive sales people.  We try to relate to customers discover what solutions suit the customers’ needs, rather than simply push product”.

Full contact details for the new showroom are:
Luzerne 70 Bendemeer Road, #01-01, Singapore, 339940.
Tel:  +65 6252 9983
Email:  singapore@cda-proaudio.com
Web:  www.cda-proaudio.com

Prize Draw with ATC at the California Audio Show

The 2015 California Audio Show starts tomorrow on Friday 14th August and runs through Sunday 16th, at the Westin Hotel, San Francisco Airport.

California Audio Show

ATC will be on active demonstration in room 332 hosted by our U.S. distributor, Lone Mountain Audio and Bay Area ATC dealer, Acoustic Frontiers.

A prize draw is being held with the opportunity to win a pair of ATC SCM7v3 monitors, worth $1749!  Show attendees can enter the draw by visiting the demo room.

The system on demonstration will consist of:

  • Aurender N100H music server
  • DEQX PreMATE digital pre-amp with speaker / room correction and sub crossover
  • ATC SCM40v2 floorstanding speakers featuring the renowned ATC midrange dome
  • ATC P1 150W/Ch Dual-Mono Power Amplifier
  • JL Audio E112 subwoofers

For further information:

California Audio Show

Lone Mountain Audio

Acoustic Frontiers

 


SCM19 Wins Outstanding Product Award from Hi-Fi Pig

Dan Worth and Dominic Marsh have both revied the SCM19 on behalf of the Hi-Fi Pig website and both found the product to offer outstanding performance.

“Recommended for being insightful, transparent, accurate, controlled and addictive.”  Dan Worth, Hi-Fi Pig July 2015.

“Recommended for: A superb performer, insightful, revealing and communicative in a highly musical natural way.”  Dominic Marsh, Hi-Fi Pig, July 2015.
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You can read the SCM19 review in full on the Hi-Fi Pig Website, here.


ATC APPOINTS NEW DEALER FOR ESSEX AND HERTFORDSHIRE

ATC is very happy to announce the appointment of The Audiobarn as a new retail partner for Hi-Fi products, covering Essex, Hertfordshire and North East London.

 

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The Audiobarn is collaboration between Jack Satchfield and Bryan Beckford – avid music and Hi-Fi enthusiasts who have set out to establish an approachable, fun and friendly Hi-Fi showroom. Located in a luxurious refurbished barn, near to Harlow and Bishops Stortford, ‘The Barn’ is the ideal place to come and relax and experience a variety of exciting Hi-Fi products in a no pressure environment. The facility has two dedicated demonstration rooms, purpose built disabled access, air conditioning, on-site parking and refreshments all located in a picturesque, country location.

Audiobarn - Inside 1 - Web Large

Commenting on the new appointment, ATC’s Ben Lilly said, “It’s fantastic to work with partners that are as friendly and customer focused as Jack and Bryan at The Audiobarn. On top of that, their location and facilities are excellent and provide just the right environment for presenting and auditioning the finest audio products.”

The Audiobarn’s Jack Satchfield comments, “We are absolutely thrilled at the opportunity of building a relationship with ATC and being able to offer our customers such a range of exciting, highly engineered Hi -Fi products.”

 The Audiobarn, 2 The Threshing Barn, Feltimores Park, Chalk Lane, Nr. Bishops Stortford, Essex, CM17 0PF.
Tel: +44 (0)1279 454 860.
Email:info@theaudiobarn.co.uk
Web: www.theaudiobarn.co.uk

 

 

 


ATC APPOINTS RETAIL AUDIO & AV CONSULTANT FOR NORTH WEST ENGLAND

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Established audio specialists BrianandTrevors will contribute great expertise and enthusiasm to the retail experience of ATC’s residential product range in the North West.

ATC is delighted to announce the appointment of audio consultant BrianandTrevors as our retail partner for ATC’s hi-fi and AV systems in North West England.

Chosen for their outstanding quality and musical accuracy by industry veterans and self-confessed audio evangelists Brian Morris and Trevor Liddle, ATC’s residential systems join a very select range of high performance brands at BrianandTrevors. Using the real-world environment of a large Victorian home in Greater Manchester, the partnership applies three decades of experience and expertise to the joy of designing and demonstrating perfectly-matched audio systems to its customers. Comfortably furnished living rooms provide a choice of authentic listening spaces for ‘by-appointment’ auditions, and are a centre of excellence for the company’s very personal approach to service, sales, installation, advice and aftercare.

Commenting on the move ATC’s Marketing Manager Ben Lilly said “BrianandTrevors will bring great knowledge and capability to ATC’s representation in the North West and will offer music lovers the perfect opportunity to experience the extraordinary fidelity of our speakers and electronics.”

Brian Morris of BrianandTrevors said “we’re excited to be dedicating our best-practice ethos to one of the world’s most respected audio brands and look forward to demonstrating how ATC’s flawless engineering can make music sound real in our customers’ homes.”

 

Brian & Trevors – The Original House of Hi-Fi
Whitefield, Manchester, Lancs.
Phone: +44 (0)161 7664837
Email : info@brianandtrevors.com
Website : www.brianandtrevors.com
Demo Room: Yes – Demonstrations by appointment only

 


Power Sound chooses ATC SCM45A Pro for 5.1 Surround

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When Paul Power, owner of Power Sound Studio in Amsterdam , heard the new ATC SCM45A in Helios’ demo room in Haarlem, he knew there was no turning back. This audio monitor proved such a big step forward that Paul found the change to be simply unavoidable. A week later Paul placed the order and three weeks later received delivery and now the control room is equipped with a 5.1 monitor system where many only dream of.

Soon a personal response from Paul Power….

ATC Professional products are distributed in the Netherlands and Belgium by Helios Pro Audio Solutions


    For more information on Paul Power’s Power Sound Studios please take a look at their website


ATC IMPROVES PERFORMANCE OF THEIR FLAGSHIP HI-FI SPEAKER SYSTEMS WITH THE INTRODUCTION OF THE COMPANY’S NEW ENHANCED ‘S-SPEC’ TWEETER

 

Building on the success of its hand-built standard tweeter, ATC has developed and manufactured an ENHANCED ‘S-SPEC’ VERSION for its flagship models.SH25-76S  Assy Section WebSH25-76S  Assy Explode Web

After considerable development time the “S-SPEC’ tweeter completes the rollout of proprietary drivers across every ATC loudspeaker system. Six years in the making, the new SH25-76S design is a significant technical advance for ATC and a proud achievement for Managing Director Billy Woodman and R&D Manager Richard Newman. The Woodman/Newman collaboration has ensured that both the standard SH25-76 (as fitted to the Company’s SCM7/11/19/40/40A models) and ‘S-Spec’ SH25-76S tweeters exceed the exceptionally high levels of performance and consistency expected of an ATC driver.

 

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The advent of the SH25-76S means that for the first time in a distinguished forty-year history, every ATC speaker system is able to benefit from complete ATC driver configurations, wholly designed and hand-built at the company’s UK development and production facility at Stroud, Gloucestershire. Now introduced on the Tower Series (SCM20/50/100/150), Anniversary Series (SCM50/100/150) and Classic Series (SCM20/50/100/150), the SH25-76S is ATC’s premium 25mm soft dome tweeter, developed with a no-compromise engineering approach in order to complement the renowned SM75-150S Super Dome mid-range driver.

 

In common with the standard SH25-76 (but unlike almost any other 25mm tweeter on the market) the SH25-76S is a dual suspension design, employing both an upper and lower suspension.

The key benefits are:

• Suppression of enharmonic diaphragm/coil ‘rocking’ modes

• Assured pistonic motion

• A very narrow magnetic gap for unparalleled linearity and low distortion throughout its wide operating band.

Further Key Design Features are as follows:
Improved Off-Axis Response: the complex geometry of the tweeter’s soft dome diaphragm and precision-machined, low-resonance alloy waveguide produces a smooth on-axis and improved off-axis response, which now extends beyond ATC ‘s previous benchmark of 22kHz to reach 25kHz (-6dB).

Stronger Magnetic Field: a massive neodymium motor complete with heat-treated top plate is FEA optimised to provide 20,000 Gauss (2.0 Tesla) in the magnetic gap (up from 15,000 Gauss in the standard SH25-76 unit).

Higher Sensitivity: higher sensitivity of 91.5 (±0.5 dB/W @1m) is achieved for the SH25-76S, despite the use of robust, well-damped mechanical structures.

Higher Power Handling, Lower Power Compression: shared by both standard and ‘S-Spec’ tweeter models, the short coil/long gap motor design and narrow magnetic gap perform the secondary function of dissipating heat away from the coil, ensuring high power handling and low power compression while liberating the structure from a reliance on ferro-fluid, which can dry out over time, compromising performance.

Commenting, R&D Manager, Richard Newman said, “We feel the new tweeter lifts the capability of our systems to new levels and reinforces our belief that exceptional system performance can only be achieved through exceptional transducer performance”.

For owners of certain older models wishing to upgrade, ATC tweeter upgrade kits are expected to roll out later this summer.


SCM19 Receives 5-Star Review from What Hi-Fi Sound & Vision Magazine

The SCM19 has been reviewed in the June 2015 edition of What Hi-Fi Sound and Vision Magazine and found to be deserving of a 5-Star rating.

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What Hi-Fi had to say, “These ATCs are highly analytical, but never clinical or passionless, and are transparent to the original recording and system electronics…lf you value insight and honesty above all else these speakers are a terrific buy.”

The magazine is available to purchase in the UK now.  For further information please visit the What Hi-Fi Sound & Vision Website.


New Review: CA2 and P1 Pre/Power Combination

Our CA2/P1 pre/power combination has been very favourably reviewed in this months Hi-Fi Choice magazine.

Reviewer, David Price concluded:

An excellent performer, this is a true slice of affordable esoterica – you get a taste of what a really top-flight high-end pre-power amplifier will do, without having to remortgage your house in the process.”

The magazine is available now.  Alternatively, you can click the photo or text below to access a PDF of the review.

Hi-Fi Choice CA2-P1 Crop

ATC CA2 & P1 Review, Hi-Fi Choice, April 2015


ATC MONITORS CLEARLY DEFINE JOE SATRIANI AND JOHN CUNIBERTI’S NEW “SHOCKWAVE SUPERNOVA” RECORDING

Joe Satriani with ATC SCM25A Loudspeakers

Joe Satriani with ATC SCM25A Loudspeakers

OAKLAND, CALIFORNIA – APRIL 2015:  Engineer John Cuniberti’s first professional highlight was a gig mixing monitors for Stevie Wonder in the late 1970s. After that, he pivoted to the studio and has since recorded, mixed, and mastered hundreds of major- and indie-label artists, including The Dead Kennedys, Tracy Chapman, Thomas Dolby, and the Grateful Dead. Cuniberti worked with legendary guitar virtuoso Joe Satriani to record his first professional studio album, Not Of This Earth, in 1986, and the two have been a productive team ever since. Most recently, they traveled to Skywalker Sound and 25th Street Recording (Oakland, California) to cut tracks for Satriani’s forthcoming album, Shockwave Supernova. Given the tremendous success they had had with ATC SCM25A three-way active monitors in Satriani’s home studio, they rented a pair at both Skywalker and 25th Street.

“A little while back, Joe expressed growing frustration with the nearfields he had in his studio at the time,” said Cuniberti. “He felt like the mid-range was too forward and aggressive, and that led him to make decisions that didn’t translate outside of the studio. I recommended the ATC SCM25As, and he immediately fell in love with their musicality and the way the decisions he made in the studio translated elsewhere.” When Cuniberti arrived at Skywalker, he didn’t find any nearfields that he felt comfortable using, so he arranged to rent a pair of ATC SCM25As for the two weeks they had booked. Then the same thing happened at 25th Street Recording. “25th Street had massive ATC SCM300ASL and SCM150ASL soffit-mounted loudspeakers, which sounded great, but again… no nearfields I wanted to use,” he said. “Again, we rented SCM25As. Finally Joe decided to buy a pair from Sweetwater for himself.”

“Working with the ATC SCM25As at Skywalker Sound, at 25th Street Recording, and at my home studio has been a wonderful experience,” said Satriani. “In all three environments, the sessions stayed accurate with imaging I could trust, and the individual tracks always came up clear, punchy, and transparent. The SCM25As are powerful yet precise sounding speakers, without the ear fatigue. Most importantly, it’s fun to create music on them!”

Cuniberti agreed: “We were able to spend time between the SCM25As all day, day after day, without getting stressed out. They sound great loud and have an impressive low-frequency response. Importantly, now that we’re listening back at home, everything we tracked at Skywalker and 25th Street sounds like I expected it to sound. There are no surprises. I think that’s the mark of an effective studio monitor. I think the industry has evolved to this point. You can go back to the NS-10 craze, which I think happened because everyone was so hungry for a stable reference point. Then some more truly transparent models started emerging, but the evolution of those modeled tended toward hype on the high end and hype on the low end. Sure, that makes a mix sound ‘good,’ but it burns the engineer out and leads to mixes that are flat and lifeless on other systems. In contrast, ATC’s professional division has remained committed to building monitors that will allow an engineer to work long hours without fatigue and with the confidence that the music will sound right everywhere else.”

For further information on ATC Professional Products in the U.S. contact Transaudio Group.

www.transaudiogroup.com

 

 


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